dedicated teams for your web development, SEO, Google Ads, and digital marketing services, here’s a complete team structure + setup plan to make your company look professional and handle USA clients smoothly.
🚀 1. Core Department Overview
You’ll need 4 main teams — each with specific roles:
| Department | Goal | Core Output |
|---|---|---|
| 🌐 Web Development Team | Build modern, fast, secure websites | Websites, apps, landing pages |
| 📈 SEO Team | Improve Google rankings & organic traffic | Keyword rankings, backlinks, site audits |
| 🎯 Google Ads Team | Run high-ROI ad campaigns | Leads, conversions, ad reports |
| 💡 Digital Marketing Team | Handle social media + branding | Content, social growth, brand awareness |
🧩 2. Detailed Team Structure
🌐 Web Development Team
| Role | Responsibilities |
|---|---|
| Project Manager / Team Lead | Manage client communication, tasks, deadlines |
| UI/UX Designer | Create modern web layouts and user flows |
| Frontend Developer | HTML, CSS, React/Next.js, animations |
| Backend Developer | Server-side logic (Node.js, Laravel, PHP, etc.) |
| Full Stack Developer (optional) | Combine frontend + backend |
| QA Tester | Check bugs, loading speed, responsiveness |
💡 Ideal team size: 4–6 people per project.
📈 SEO Team
| Role | Responsibilities |
|---|---|
| SEO Manager | Strategy, reporting, team coordination |
| On-Page SEO Expert | Optimize content, titles, site structure |
| Off-Page SEO Expert | Link building, guest posts, backlinks |
| Content Writer / Copywriter | Write optimized blogs & landing pages |
| Technical SEO Specialist | Site speed, schema, indexing, Google Search Console |
💡 Tools: Ahrefs, SEMrush, Screaming Frog, Google Analytics, Surfer SEO
🎯 Google Ads (PPC) Team
| Role | Responsibilities |
|---|---|
| PPC Manager | Create & manage ad campaigns (Google, YouTube) |
| Ad Copywriter | Write catchy headlines and ad text |
| Graphic Designer | Create ad banners & visuals |
| Data Analyst | Monitor CTR, conversions, and cost per lead |
💡 Tools: Google Ads, Google Tag Manager, Analytics, SpyFu, Keyword Planner
💡 Digital Marketing Team
| Role | Responsibilities |
|---|---|
| Digital Marketing Manager | Oversees campaigns across platforms |
| Social Media Manager | Handles posting, engagement, and ads (FB/IG/LinkedIn) |
| Content Strategist | Plans content calendar & brand voice |
| Video Editor / Designer | Edits reels, videos, and ad creatives |
| Email Marketing Specialist | Manages newsletters & automation |
💡 Tools: Meta Ads Manager, Canva, Buffer, Mailchimp, Hootsuite
🌍 4. Hiring Strategy for US Clients
- Build a remote team (Pakistan TEAM,) to keep costs low.
- Assign one English-fluent Project Manager as client-facing.
- Offer monthly dedicated team packages, e.g.:
| Package | Description | Monthly Rate (example) |
|---|---|---|
| Web Dev Team | 1 designer, 2 developers, 1 PM | $3,000–$4,500 |
| SEO Team | 1 manager, 1 writer, 1 link builder | $1,000–$2,000 |
| Digital Marketing Team | 1 manager, 1 designer, 1 ad expert | $1,500–$2,500 |